Clorox cleans up their packaging image

Monday, February 9, 2009

With Clorox Disinfecting Wipes new Décor canisters, the days of hiding cleaning products under the sink are over. The new line of wipes, just introduced by Clorox, comes in eight designs that combine form, fashion and function to put cleaning within reach.

"When we put the task to the design team, we started by asking why can't cleaning be easy -- and easy on the eye?" said Lisa Partnoy, marketing manager, Clorox Disinfecting Wipes. "The new Décor line reinvents disinfecting, enabling you to say goodbye to messes with style."

But the new wipes are more than just a pretty face. In addition to redesigning packaging -- from the sleek shape and wider mouth of the canister to the graphic modern feel of the designs, the Clorox wipes team also created a new effortless single sheet dispensing system that makes cleaning as simple as flip, pull and wipe, without sacrificing any of the disinfecting power of their namesake wipes.

Source: Marketwire